"You never get a second chance to make a first impression." This old fact of life has been said millions of times in millions of contexts and there have never been truer words spoken when it comes to selling real estate. In my experience, people decide whether or not they'll buy a home in 10 seconds. They may grind over details for days or weeks but they always end up choosing the home I thought they would buy.
Home buyers all have imagined their next home and have subconsciously developed a picture of it in their mind's eye. They are searching for the home that matches this picture and they can usually decide whether they've found it very quickly. As sellers, we have to play into this buying process. We have to stage our homes in such a way
